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Your brand's fans, followers and advocates all share something in common: they are constantly in search of stories to tell.​

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They may like your brand or product. They may even LOVE your brand or product, enough to get a neck tattoo (it has happened).

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Where we fall short is that we don't give them a consistent story to tell. That story is your talk trigger, and it's one of the things that separate mediocre brands from iconic brands.

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We wrote about this in our new book Talk Triggers, and are sharing some of that content with you here, for free.

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We know you care about your brand and your company. We're delighted to put together this special offer with the team at Ragan.

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